Loaded

In Now

Vans sent us a little gem of a delivery this morning. Black and White Skate Mids, Rio Red Half Cabs. Neither of these need to be explained, you can tell how great they are by just looking at them. More Pics here. (more…)

Sneak Peaks here

It’s not often the sneaker game takes notice of us girls so when they do you wanna make the most of it. This week is ladies week at www.sneakerfreaker.comand the whole site is totally devoted to the ladies of this world. Heaps of interviews, sneakers and fashion to embrace so get there now. (more…)

Ooooh PLEATHER!

Nothing like a good old pleather jacket to get you sweating in the winter months! This new ABC jacket is hot fire. Hooded too. Also dropping this week is the much anticipated KATE or DIE tee, the new boz jean and lots more. Check some pics here

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ALEX!!!!!

We didn’t forget you! 21 WOWEEEEEE!

We have a yard glass waiting at the store with your name all over it!!

Happy Birthday ALEX AUBREY. With love from your loaded family!

Online now….

Check out the new ABC website www.abccuz.com so you can be the first to see the new collections and get the run down on all things fashion and skate from our buddy Chey!!

New Balance x Provider 1500

The moment we have all been waiting for…New Balance x Provider 1500’s are being air freighted as we speak. I personally can’t contain my excitement! These are quite likely the most hyped shoe this year and definitely the most stand out colorway we have seen in many moons. Arrival is expected Wednesday so make sure you have your alarm set on LOUD so you can be one of the lucky ones. Stocks are super limited obviously. I’m sure you don’t need convincing but if you do check out the interview with Provider’s Chris Worsley here www.sneakerfreaker.com/articles/Provider-X-Nb-15/

In NOW

YO GIRLS… come in and get some new Lower gear or BOYS come in and buy your girl some new Lower gear. Oversized tees and baggy sweats. Oooh nice and cozy!!!!

At Loaded Wellington

That’s right guys, we have just received a top secret delivery at our Wellington store. So secret i can’t even tell my mum. But you can find out by going into Loaded - 76 Manners Mall, Wellington. I will tell you that there we have 6 of this top secret item and that there are only 144 worldwide and that our Wellington store is the ONLY store in Australasia to have got hold of some. I know you’re all dying to find out, so go on, go to Loaded and sneak a peak of the most exciting shoe to hit our shores since, well, EVER!

But remember, Mum’s the word.

New Stock In Store NOW!

FINALLY, the long awaited arrival of EVISU jeans. Our last shipment sold in a matter of days so this time we have gone CRAAAAAAAAAZY and got more styles, more cuts and much more stock! For those who don’t already know, Evisu jeans are all made in Japan (where all the best denim brands come from of course) and made with the highest quality American denim. Originally named Evis after the Buddhist god of prosperity, Evisu have been in the denim business since ‘91′ when Hideheko Yamane “a tailor not a designer” couldn’t find exceptional denim for connoisseurs like himself. To cut a long story short he create Evisu, became rich, famous and now boasts 400 shops worldwide

Thanks for coming!!

Wow, what a party! A big thanks to Chey and the ABC team, the Expertise guys from Japan, Justin at Red Bull and his hummer, 42 below vodka, Cima cafe for the use of their liquor license (the most important factor to any party), High St convenience store for the hot dog stand and mostly all of you that came to help us down those drinks! For those that missed out on a pair of kicks on the night, fear not! We still have a few pairs left at Loaded so come on in! PARTY PICS HERE… (more…)