Friday 21 November 2008

Archive for July, 2008


It’s back…Air Max 90 - Infrared


Friday, July 18, 2008
It's back...Air Max 90 - Infrared

Launching 1st August 08

There has never been another Air Max 90 as requested as the Infrared edition. It’s been about two years since the last release and we still get people asking on a day to day basis. Nike has granted us our every wish and have re- released a limited amount to drop Friday August 1st. We thought we would give you a heads up so you can save your pennies for the most coveted Air Max around!

TMD - World Champions AGAIN!


Wednesday, July 16, 2008
TMD - World Champions AGAIN!

Write 4 Gold

New Zealand crew TMD have taken out the Write 4 Gold World Championship in Germany AGAIN!! Check out more pics of their impressive wall here….

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‘The Peeps’ Magazine


Tuesday, July 15, 2008
'The Peeps' Magazine

Issue 1 Out Now

YES!!! Finally a magazine for those of us that can’t read! Ok alright we can read, but who would want to when you can look at pictures as good as these. ‘The Peeps’ is a brand new NZ photographic mag filled with over 60 full colour pages of people, places, graffiti, tattoos, grime and bricks capturing NZ and international street culture at its best (or worst)! Available at both stores now for only $10!

Congratulations Blair!!


Thursday, July 10, 2008
Congratulations Blair!!

Winner of the Loaded X Lower pack

So the winner of our special Loaded x Lower colab pack has been drawn. Blair, your answer - “Lower comes from Mt Maunganui…but to answer the question of what city it comes from - Mt Maunganui is technically not a city (due to size of the population - it’s a town) so the answer would have to be Tauranga City.” was fantastic. Come on in and grab your prize! As for the rest of you, keep reading, more comps coming soon!!!

ABC as easy as 123


Thursday, July 10, 2008
ABC as easy as 123

Some more tees and Hoods

Looks like we spoke to soon this morning. More ABC tees and hoods have just arrived. The pics speak for themselves. Check it all out here…. HURRY HURRY HURRY (more…)

Lower Leaner Jean


Thursday, July 10, 2008
Lower Leaner Jean

Black and Rinse

As much as we LOVE you calling us, emailing us and generally stalking us for them, it’s officially time to STOP (please stop) and come on in. The Lower Leaner jean has arrived in two colourways and in sizes for the ladies and the gents. Come and squeeze yourselves into a pair NOW

HATE or DIE


Thursday, July 10, 2008
HATE or DIE

In NOW

We just got shipment of some awesome new tees from A B C! Hate or Die, Concrete crew and college flock! Get in quick cause they will not last!! More pics here

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Happy Birthday THANKS!


Tuesday, July 8, 2008
Happy Birthday THANKS!

And thanks for the party!

We just had to wish our friends a Thanks a BIG happy birthday! They turned one this weekend just gone and threw one of this years most debaucherous parties. A few of the loaded crew drove down in the stormy weather to join the festivites  ( and drink copious amounts of becks) and were shown the time of all times! Check some party pics at www.thanksyo.com. Well done Jake and the rest of the crew and thanks for showing us a good time. Oh and a special note  to the owner of the Mount Surf club -  we are VERY VERY sorry!

Acclaim Mag


Tuesday, July 8, 2008
Acclaim Mag

Available at Loaded NOW

ACCLAIM is an Australian produced magazine on international street culture. Each issue features content on the freshest streetwear, music, street art, sneakers, celebrity interviews, skateboarding, tattoos,  video games, books, DVDs, mixtapes, movies, sex, designers and anything else that’s relevant to street culture that doesn’t suck. PLUS this issue we just received has a special NZ shopping guide, with a little write up on Loaded and some of the other top spots in NZ!

New Era


Tuesday, July 8, 2008
New Era

Japanese Customs in NOW

Awesome new arrivals from New Era now  -get in and check out the latest Japanese customs with under the peak graphics and some fresh slogans straight out of the 80’s !! We have also landed a bunch of new colour ups on the Authentics. (more…)