New Zealand’s premier street fashion and sneaker store
Nike NSW Pinnacle product has just dropped in store. NSW Pinnacle apparel is Nikes most exclusive apparel range and only available in limited numbers through NZ. Being Nike, the NSW pinnacle product is constructed using their trademark dri-fit fabric to keep you comfortable as well as fresh. Click for more.
The Chino. It’s making big noises in the style game at the moment and we can do nothing but listen. Just in store we have new stock of the Carhartt Sid Pant – a tapered slim cut chino in a stretch twill (which has also had a light stone wash for a little more comfort). Coming in a Jet Black or a Sub Blue, smarten up your fit and add some versatility to your wardrobe. Click for more.
After a quiet introduction to the LOADED stores over summer, we are excited to head full steam into the winter season with the crew from Federation. Lets be real here – If you haven’t been following what Fed have been up to, its time to pay attention. Over the last ten years Federation have developed their aesthetic beyond the printed tee to create one of the most recognisable brands in New Zealand. And its not just here, with the world taking notice Fed on its way to being NZ’s most exported street wear label. Boom!
So with that said, peep the Rocco Jean. Federation’s star jean is that loose and narrow fit that we all know and love. We have the Rocco in air blue at LOADED Auckland and Wellington. Click for fit and pricing.
The Lower leaner jean is it. That perfect skinny for jean with the slung out crotch. That classic Lower teeth/cloud motif on the back pocket. That summer you spent every day in a pair – Lower have dressed a generation. We just received some banging colour updates for those who wanna get in on that. Maroon, washed blue and acid black all at LOADED now – and soon to be your place. Make memories, get to LOADED.
Been a long time between seasons for team ABC but its been worth the wait. The Winter range has just kicked off and they already winning with some fresh as tee prints for the Winter. If you’re vibing off throwbacks, ABC have come up with their own killer team and logos to boot. Switch allegiances. Click for more. GATORS!
For The Homies is exactly, what it says it is. Unfiltered and real. Live and direct from the street.
Bone, Thugs & Homies
If you haven’t been into our LOADED stores for a while, it pays to visit us every now and then. LOADED introduces new brand For The Homies to our roster and welcomes the latest collection entitled Bone, Thugs and Homies.
Based in Melbourne, Homies is the creation of one man – Pete Le Chic. With humble beginnings designing skate graphics, Pete eventually found himself learning the craft of tailoring and forging the foundations which he eventually built Homies on. Establishing himself in the Australian street wear scene Pete has become some what of a pointer of what’s dope, even spending three weeks in Japan compiling content for Acclaim Magazines Japanese edition as guest editor.
Inspired the past, the current Bone, Thugs and Homies collection is based on memories of the Hip Hop scene growing up in the 90’s. Pete Le Chic and guest artist Mark Drew pulled together some dooope prints and imagery which will evoke some memories for all.
For The Homies. Stocked EXCLUSIVELY in NZ at your LOADED Stores. Click more more info.
Following the cut and sew drop earlier this week, we have just landed our latest batch of Crooks tees to compliment the collection. As usual, Crooks stone cold kill it with their graphic tees you’ll need body bags to take em away. Angels, guns, medusas – get to LOADED for your hit. Click for more tees…
Behind every Castle stands a Crook. Meaning behind every empire, someone did something crooked to achieve their goal. Castles represents our goal, for every street hustler, entrepreneur, or mogul. We’re all crooks in some way, some just choose not to show their true colours – Crooks & Castles
Just landed in stores is our shipment of Crooks & Castles Winter 2011. Having grown up and smartened up their latest offering, we have a collection of solid cut and sew pieces in signature Crooks style including letterman varsity jackets, long sleeve shirts and cardigans. Your new favourite brand, do not sleep on this heat! Click for pics and details.
EXCLUSIVE to LOADED for Winter 2011, is the Carhartt Cup Jacket. A mainstay and consistent performer of recent collections from Carhartt, this baseball classic continually has the fans screaming. Made from 100% cotton, the Cup Jacket features tonal press stud fastenings, striped rib neckline, cuff and hem, and applique logo with contrast key line. Stock is limited, so get in quick to LOADED Auckland and Wellington.
From humble beginnings producing clothing built for the industries of America. Simple design, lasting quality and exceptional standards have made Carhartt a legend in work wear for over 100 years. However, since 1994 Carhartt have drawn from their heritage and cast their ethos into building clothes for the street wear scene. Simple design, lasting quality, exceptional standards – Carhartt. A legend in street wear for 17 years.
We have just landed our winter 2011 drop of Carhartt, including some classic shirting in flannel checks for those chilly days ahead. Get to store for yours.
