Friday, July 3, 2009
NEW ‘YOUR EYES LIE’
Just in NEW Men’s appearl called ‘YOUR EYES LIE’. The age of the navy pinstripe is over. It’s time for a new uniform. A uniform that celebrates free-thinking, silly puns and looking pretty damn sexy. A uniform fit for the freaks, geeks, jockey sluts and Suzy Creamcheeses ready to rule the world. A uniform of hope in these tumultuous times. So ask yourself my friends not whether you can afford to buy that YourEyesLie T-shirt, but whether you can afford not to. If the future looks bleak your eyes lie. So to celebrate you lies lying visit your nearest loaded store for more information.


Friday, June 19, 2009
NEW ABC TEE
Just in NEW ABC tee, This print is a style killer liturally the T-REX print will keep your enemies running with this solid charcoal colour tee and white t-Rex print. If your feeling wild or just simply want to growl with a fashion statement piece visit your nearest LOADED store to get whhyyyyiilllddd.

Thursday, June 18, 2009
NEW EVISU DENIM
Just in NEW Men’s EVISU denim, What can i say the brand seemed pretty underground for a while but they definitely blew up when you had HIP-HOP idols such as jay-z just to name a few rocking them which really elevated the brand to a new and exciting market called street-wear. The super premium jeans are made out of the best quality denim in vintage looms and many of the jean styles still have the logo hand painted on to them. To be apart of the hipsters visit your nearest LOADED store.




Wednesday, June 10, 2009
NEW ABC TEES
Just in NEW ABC tees, timely for the winter weather times as layering is a important way of keeping warm and looking FRESH so what better way then to start off your outfit then with a NEW ABC tee. FRESH in 3 NEW prints with 2 colours each ranging from your straight up funky fonts to your indigenous Maori carving, which has been carved by the legend himself LEE RALPH So for more information visit your nearest LOADED store…..



Wednesday, June 10, 2009
NEW CROOKS & CASTLES


Just arrived our NEW shipment of Crooks & Castles men’s apparel. Crooks & Castles is a company founded in 2002 to bring a different element into the street-wear realm and different it is bringing to the table a wide range of prints from a roman goddess influence to the higher end fashion labels of the catwalk. Now behind every Castle stands a Crook. Meaning behind every Empire, someone did something crooked to achieve their goal. Castles represents our goal, for every street hustler, entrepreneur, or mogul. We’re all crooks in some way, some just choose not to show their true colors…….For more visit your nearest LOADED store.
Saturday, May 30, 2009
New Reigning Champs…
Now with the winter being full steam ahead in New Zealand we had a Lil visitor arrive in perfect timing to cure the cold winter weather REIGNING CHAMPS. With Reigning Champ having successfully taken off in 2008 with our first drop , the more casual offshoot of the Canadian brand CYC Design sees a preview into its 2009 spring/summer collection here. Known for its high-quality basics, the brand continues on this path stressing simplicity in design and craftsmanship above all else. With some solid colored hoodies and crewnecks with a colourful summer palette are seen. For your latest purchase of Reigning Champs visit LOADED Wellington and LOADED Auckland……


Tuesday, May 12, 2009

New Stock in now…
The latest bunch of denim in the the Lee Licks range has arrived in store! Think leggings but with pockets and a fly! These jeans are so slim in the leg that if they hadn’t put a zip in them a normal human girl wouldn’t be able to get them over her foot! The ultimate skinny jean that give you the sleek legging look with the durability and design features of a jean. In stores now