
ALEX!!!!!
We didn’t forget you! 21 WOWEEEEEE!
We have a yard glass waiting at the store with your name all over it!!
Happy Birthday ALEX AUBREY. With love from your loaded family!

Check out the new ABC website www.abccuz.com so you can be the first to see the new collections and get the run down on all things fashion and skate from our buddy Chey!!

The moment we have all been waiting for…New Balance x Provider 1500’s are being air freighted as we speak. I personally can’t contain my excitement! These are quite likely the most hyped shoe this year and definitely the most stand out colorway we have seen in many moons. Arrival is expected Wednesday so make sure you have your alarm set on LOUD so you can be one of the lucky ones. Stocks are super limited obviously. I’m sure you don’t need convincing but if you do check out the interview with Provider’s Chris Worsley here www.sneakerfreaker.com/articles/Provider-X-Nb-15/

That’s right guys, we have just received a top secret delivery at our Wellington store. So secret i can’t even tell my mum. But you can find out by going into Loaded - 76 Manners Mall, Wellington. I will tell you that there we have 6 of this top secret item and that there are only 144 worldwide and that our Wellington store is the ONLY store in Australasia to have got hold of some. I know you’re all dying to find out, so go on, go to Loaded and sneak a peak of the most exciting shoe to hit our shores since, well, EVER!
But remember, Mum’s the word.

Wow, what a party! A big thanks to Chey and the ABC team, the Expertise guys from Japan, Justin at Red Bull and his hummer, 42 below vodka, Cima cafe for the use of their liquor license (the most important factor to any party), High St convenience store for the hot dog stand and mostly all of you that came to help us down those drinks! For those that missed out on a pair of kicks on the night, fear not! We still have a few pairs left at Loaded so come on in! PARTY PICS HERE… (more…)

So it was Holly from Loaded Wellingtons Birthday on Monday and we kind of forgot and no-one reminded us. We just wanted to publicly wish her many belated birthday wishes. She’s a great girl, great dancer (as you can see) and extremely popular with the many fruity characters that frequent Manners Mall ! Happy Birthday Holly!!!!!!!!!!

Finally the shoe all you ABC lovers have been waiting for is HERE. Well it will be tomorrow actually, at 6pm. As well as the launch of the first Lakai/ABC collab there will also be an outdoor demo from the ABC and EXPERTISE (japan) teams. So come join us at 6PM, LOADED High street and have a little bevy, watch some skateboarding and listen to some tunes courtesy of the frontline crew David Dallas and DJ41 and be the first in the country to get your hands on the ABC shoe. Check out some pics here (more…)

Remember how we were telling you about the ABC Lakai collab the other day. We still are not going to tell you everything but we will tell you when you can buy it. Wednesday 7th of May at Loaded Auckland. Wow, hold on, that is the same night the ABC x Expertise tour commences on our doorstop. There will be a skate demo on high street to view at the same time then. COOL!! Be there…. more details unfolding soon.

We like Parties. If you like parties you should go to this tomorrow night at Crow. The first of a new monthly club night, it’s sure to be fun, even our mate Marek from Loaded Wellington is flying up to play at it. Maybe come in to Loaded tomorrow though and buy a new outfit to wear. You don’t wanna end up in the DON’TS. That would be stink.

Collab. Fancy. Coming Soon. That’s all we will say, except to say there may be a party, there may be a tour, it may include some Japanese skaters, there may be some skate demo’s, and this all may happen at Loaded. It may be happening early May. But we are not telling……..yet. Stay tuned. More pics here. (more…)