UNDFTD x ROCKY CAPSULE

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UNDFTD have put together a capsule range with a familiar theme.  That great against-the-odds champion Rocky Balboa and his pals Apollo Creed and Clubber Lang provide the inspiration for this mini drop.  Coming on the back of Northern Hemisphere Fall, we have some dope jersey sweats and head gear available from tomorrow Saturday 14th Jan.  Get into LOADED High street to snap it up as stock is super limited.  AYYY-DRI-AAAAAAANN!

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INTRODUCING 9FIVE EYEWEAR

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LOADED welcome 9Five eyewear to the roster and have named them in our starting line up to take on the sun this season.  With origins in skateboarding, 9Five have since become the eyewear choice for a number of dope cats and tastemakers outside the skate scene including Lil Wayne, Yelawolf and Freeway.  Simple and easy to wear with pricing starting at $119.00, 9Five should your first pick this summer.  Available at LOADED High St and Broadway, check below for more about the brand in their own words.

 

“The concept of 9five started the very same year in which it shares its namesake. Our first product offering however manifested itself in 2009, with the launch of our Summer/Spring Collection. Taking inspiration from a classic era in skateboarding along with the counter culture that supported it, 9five draws vibe and style from the skateboarding obsessed, crate digging niche that thrived during this golden era. Those lucky enough to have been a part will certainly see the parallels in the core of our design, as well as our drive to modernize our influences and look past what’s current.”

9FIVE WATSON PRO BLACK-WHITE

9FIVE WATSON PRO MATTE BLACKOUT

9FIVE CULTS TORTOISE

9FIVE CULTS BLACK-RED

9FIVE CULTS MATTE BLACKOUT

9FIVE CAPS BLACK-WHITE

LOWER LEANER SHORTS

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The Leaner short from Lower is an all day every day kind of short.  Sagged out and skinny with the teeth motif recognisable a mile away – every true blooded kiwi should have a pair in their wardrobe.  This summer, Lower have taken the Leaner shorts in a new direction with these two rustic colours to jam out in.  Update your style and get into some colour – $149.00 at LOADED High Street and Broadway.

 

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CROOKS & CASTLES TANKS

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The sun comes out – so do the guns.  We have just dropped an armoury of Crooks & Castles tanks in store for those who want to get their gats out early.  Nice and roomy in the fit with a scalloped hem which offers a different look, these colours will kill it in the summer time.  In stores at LOADED High Street and Broadway.  Rat tat tat.

 

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TIMBERLAND ABINGTON

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Few people know that the iconic 6 inch boot from Timberland used to be called the Timberlander.  During the 70’s It was so popular that the then Abington Shoe Company renamed itself after the boot – Timberland.  Since then Timberland has established itself as one of the most recognisable and dependable brands in the world.  Meanwhile the name Abington lives on through the premium heritage line which offers the aesthetic and quality of traditional classic boots with a modern update.  Durable American leathers, Vibram outsoles, waterproof and breathable membranes, the Timberland Abington has a timeless appeal with the quality to match.

Available exclusively in New Zealand through LOADED High Street and Broadway.  Prices from $299.00.

 

 

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INCASE ARI MARCOPOULOS CAMERA BAG

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With technology so affordable these days, just about every man and his dog shoots with a DSLR (including us).  That being the case, we can certainly appreciate a quality kit bag when we see one – Incase have teamed up with accomplished photographer and film maker Ari Marcopoulos to produce this limited edition camera bag.  As a prolific shooter/traveller to a variety of locations and climates, the form and function of the Ari Marcopoulos camera bag has been heavily considered.  The result is a sleek, slim profile sling with the carrying capacity and protection that caters to amateur and professional shooters alike.

LOADED High Street and Broadway have one Incase Ari Marcopoulos bag available each – $379.00.  Peep the video for a run down from the man himself.

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GoodWoodNYC

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Since 2007 GoodWoodNYC have been pushing the style stakes with their unique take on wooden accessories.  Having found the right blend of fashion and art, GoodWoodNYC is gaining a worldwide audience led by the influential Mos Def, Nas and Kanye.

Re-up your neck game and rock two or three at a time, GoodWood has just dropped in stores at LOADED High Street and Broadway in time for Summer.

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UNDEFEATED – HOLIDAY 2011

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Undefeated – We dedicate this one to the All Blacks.  Just in time for Summer, we have just landed the freshest of snap backs and tees from the sports driven brand.  Included in this drop is a collection from snap back originators Starter, as well as some appropriate tees which you can rock… for four more years.  Snapbacks $95.00, and tees $89.00 at LOADED High St and Broadway.

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HUF HOLIDAY 2011

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By weeks end, HUF Holiday 2011 will be dropping in stores.  The skate and streetwear brand has the dopest snap backs and five panels in the game – made in America, the quality and fit is admired by many, executed by none.  The tee prints are on point and are printed on heavy gauge cotton that will handle some serious punishment.  Go skate, look fresh – HUF tees available for $85.00, snapbacks and volley caps $90.00 LOADED Broadway and High Street.

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REEBOK KAMIKAZE III MID – EXCLUSIVE

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Recently appointed Creative Director of Reebok Classic, Swizz Beatz has since made his force felt across all aspects of the Reebok Classic line including product ranging and marketing campaigns.  On the product side of things, the loudest noises have been about the Kamikaze Mid III.

A Shawn Kemp pro-model basketball shoe, the Kamikaze was widely recognisable for its exaggerated zig-zag panelling during the mid 90’s.  The 2011 throwback manages to maintain the zig-zag in a more subdued fashion and has been breaking necks around the world since its release.

Available in mad limited numbers, the Reebok Kamikaze Mid III is stocked exclusively at LOADED.  Get to store to be the first.

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