Friday, August 27, 2010
In a departure from your traditional MLB 59FIFTY’s, New Era have brought the heat to LOADED with an NBA series that is straight fire. We made it easy for y’all and picked the top five teams (that we’d want to wear anyways) in full size ranges – size 7 right through to 8. Get in fast though because stock is limited. At $110.00 each… you best get to LOADED Auckland and Wellington. Click for more pics!

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Thursday, August 5, 2010
Puma raid their archives and revisit the Dallas. First released in the 1980’s, the Dallas was a slim lined basketball shoe, which also found fans within the European B-boy community. Classic appeal with a silhouette for today, expect to see more of this shoe in the near future. For now, have a look at the first release of the Puma Dallas at LOADED now.

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Friday, July 30, 2010
If you can believe it, Summers just around the corner. Beginning the flood of new stock are these smart pieces from Levi’s. Right on point in blue hues for the summer sun ahead, we have two new shirts in gingham and an oxford blue, and a cotton twill jacket to complete the fit. Get to LOADED Auckland And Welly.

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Tuesday, July 20, 2010
We think you know this, but the Football World Cup was held recently. So to commemorate the 2010 FIFA World Cup, adidas’ 9th annual FANATIC soccer tournament in New York City went global with a new name – adiCup, 2010 FIFA World Cup edition.
Tournaments were held in the four cites of New York, London, Tokyo and Berlin which found the finalists who would go on to compete at the adiCup 2010 World finals at Herzogenaurach – the home of the adidas headquarters. Read more about adiCup.
LOADED Auckland are proud to exclusively present the adiCup Herzo pack, which was released for the final tournament held in its namesake, Herzogenaurach. adidas Consortium have teamed up with Nelson Mandela’s charity 46664 to honour the role of South Africa as the hosts of the FIFA Word Cup for 2010 to create this limited edition pack.
Proceeds from this pack goes towards Nelson Mandela’s 46664 HIV / AIDS global awareness and prevention charity.
Click more for details.

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Wednesday, July 7, 2010
New Era Caps. They’re like sneakers, we can fuss over them when they get an unwelcomed spot of dirt or a creased where there aint meant to be… which is why we have this New Era 2 CAP CARRIER bag, to keep your 59-50 Fitted’s crisp and fresh. If it’s too late and your staring at a pile of beaten and broken caps, then we have a New Era RE-CAP kit which will clean, shape, and restore your beloved 59-50 Fitted! Perfect for any New Era collector out there. Click more for pics.

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Thursday, July 1, 2010
Chey and the crew at ABC have been doing big things lately, and two weeks ago created their own youtube channel – http://www.youtube.com/user/abccuztv. Check out NZ’s best skaters repping ABC, including this video of Levi Hawken basically being the man. So so dope!
Wednesday, June 30, 2010
A new brand to New Zealand, LOADED are proud to add INCASE to our brand roster!

INCASE specialize in creating carrying solutions for Apple products with a strong emphasis on industry leading design and high quality craftsmanship. Established in 1997, INCASE has gone from strength to strength on the back of Apple’s rise in the technology game, and now stand as the leading brand for Apple accessories.
We’ve tested the product, and were happy to present INCASE to our LOADED customers. Available from our Auckland and Wellington stores now. Click for more.
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Monday, May 24, 2010
New in store for your winter feet – The Converse Black Flag Collection. Two new understated silhouettes for Converse in suede and canvas applications, the Sea Star Ox and the CVO Ox. Click more.

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