Lower Leaner Jeans…

And more

Another drop from Lower’s Back to Shcool range has just been delivered! In it is the highly sought after new colour up in the LEANER jean….A nice clean wax overdye black. Like all Leaner jeans these will most likely be gone by the weekend so get your skates on! Plus some sweet little Lower surprises in store now for the girls…See some pics here [Read more...]

Adidas Consortium

3way Project LAUNCHES TOMORROW!!!

Adidas is celebrating their 60th bday with a new take on the whole collab project.  Uniting 12 of the best sneaker stores in the world and giving them total creative control to design their own versions of 5 iconic 3-striped silhouettes as 3 unique groups. Adidas instructed them all to work collectively, using a ‘Work amongst yourselves’ brief.  The first of the 3way groups unites three of Europe’s leading sneaker boutiques – Patta (Amsterdam), Sneakersnstuff (Stockholm) and LimitEditions (Barcelona) plus New York’s A.R.C. They have each reworked a shoe in their own individual style and have come together on a 5th that reflects the best of all involved. We are lucky enough to be getting our hands on the first two models early next week….The Forum Mid Patta and the Stan Smith A.R.C….Arriving in store TOMORROW at Loaded High Street. Be there and keep looking here for further announcements on 3way releases.READ MORE

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More Lower Winter goodies

In Store now…

Thanks to Lower we just got some cool new gear to keep you all toastie for the next couple of months. This delivery is a bunch of hoods, crews, zip ups and Lower’s famous Roo trackies….Check some pics here…Or in store NOW [Read more...]

SPOTTED!!!!

Fergie & Rihanna heart NZ brands!

Here are some paparazzi shots of Fergie wearing LOWER shorts and Rihanna rocking CASSIUS eyewear!!WOOHOOO…PICS HERE [Read more...]

Nixon – All Rubber Player

Coming soon….

Here’s a sneak peak of the super limited Nixon Rubber players dropping later this week exclusively at Loaded, Auckland and Wellington. The blue pictured here is just one of the four colourways produced. Each month we will get a new  colour until all 4 are revealed. The rubber player is certain to be a watch collectors must have, made with a custom molded silicone case, 3 hand Japanese quartz movement and the traditional player diamond. It will also come in special limited edition collectors packaging. Stay tuned for more colour ways 

Nixon Headphones

In stores now

Our mates at Nixon are seriously become the number one accessory brand around with the addition of their new headphone range. There are three options to choose from and a million and one colourways. The master baster – with a patent-pending ball and socket construction allows almost limitless range of motion for a completely custom fit. Handcrafted real leather ear cans and headband with lightweight metal speaker cabinets ensure comfort. The Nomadic’s collapsible on ear cans make it a nice compact travel companion. Its 40mm dynamic driver, patent-pending ball and socket technology, durable headband, and custom molded foam make it a perfect companion for those who like to take the show on the road. Also available with two-way compatibility for use with your mobile. And the last one, The wire, a small dog with a big bark. Designed with an unobtrusive minimalist point of view, ergonomic fit, and soft touch application. The braided cloth cord makes wearing The Wire a tangle-free experience. Quality drivers and changeable silicone tips for all size ear canals deliver big sound in a comfortable little package. Also available with two-way compatibility for use with cellphones!

Wanna Join our awesome team???

Full time position available in WELLINGTON

This is a once in a LIFETIME opportunity to join our team at Loaded in Wellington!! We are looking for a sales rep that can work Tuesdays, Wednesdays, Thursdays and Sundays! All we ask is that you bring a passion for Street Fashion, Sneakers and have MEGA energy to burn! If you think this could be you then email your CV and cover letter to Dan loadedwn@xtra.co.nz

Adidas Consortium

Available now…

Last week we had the exclusive Australasian launch of the highly anticipated Adidas Consortium collection. After years of trying we have finally got our greedy mitts on the best Adidas product money can buy. And after a stellar launch party with all our buddies, refreshing beverage’s courtesy of Pure Blonde and Carlton Dry, and a special prize of a trip to the Adidas Originals House party in Sydney (congrats Hayden), these sneakers are finally available to YOU. Some what are you waiting for?? Come on in and get a bit of the lux life on your feet….. Sneaker and party pics here courtesy of Calypso [Read more...]

Adidas Consortium Launch- TOMORROW NIGHT

Loaded- High street – 7pm, BE THERE TO WIN A TRIP HERE…

Adidas Consortium Collection – Exclusive Pacific Launch

Thursday 26th February

Next Thursday evening we are have the Exclusive Pacific launch of Adidas Originals top tier collection – Adidas Consortium. Due to the high demand and exclusivity of this product (only available at the top 50 sneakers store worldwide) we only have a select amount of sneakers available. So to make this fair and square we are only going to let the ones that want them the most have them! We have 100 tickets to the event in store from tomorrow morning until next Wednesday, so if you want a piece of the action then hurry on in and pick up your ticket! And make sure to bring it with you on the night to gain entry and because each ticket is individually number and one lucky person will win the chance to come party with us in SYDNEY at the Adidas Originals House party (see the trailer below)