ISSUE 14 available now…

Sneaker Freaker 14 has just landed, perfect timing for a little stocking filler for the one you love or a great read for the beach. Chockablock fill of juicy content like…Issue 14 is now ready to rumble and you’ll find the following content in there..

- Insane 20 page feature on the history of Nike ACG
- Reebok Freestyle
- Sekure D’s Guide to Customising
- Jor One’s Advice on how to make a living doign customs
- Best of the Best Sneakers from 2008
- hundreds of new releases
- Nike SB Veloce
- Nash Money custom BW Bushwalkers
- DIY McFlys – how to make a pair of the Nike Back the Future shoes!
- Proper x Vans
- Guide to matching your kicks and threads

THIS WEEKEND @ San Francisco Bathhouse

This is the one party i would seriously recommend driving to wellington for (i totally would if i knew how to drive) …..Being the silly season and all the Fried Chicken Sound System thought it would be a grand old opportunity to get silly (not that we really need much of an excuse). So join them and a few of their mates as they run through their favourite tunes of the year and get extremely buck wild in true FC fashion to celebrate the season. Lazers, booze and the biggest party tunes of 2008. PLUS free xmas treats from WESC, IKO IKO, and GOOD AS GOLD under the tree!

New site LIVE now

Those crazy kids at Fixuplooksharphave gone all super flash on us and got themselves a brand spanking new site. Filled with blogs from a bunch of our alltime favourite people, including Dan from Lower (the number one sales rep in NZ!),  Jake the founding father of Lower, Thanksand Please tees (and the real life father of three supercute little kids) , Alex the motorbike riding, romantic Lower designer, Ruben & Ashlee – the golden couple of Wellington and mummy and daddy of GAG, and our very own celebrity stalker, wannabe runner, 22 years old going on 35 DAN ATKINS! Check it out for some giggles!

The latest Adi Originals ad.

All i can say is…WHERE WAS MY INVITE??????????????

In store now…..

If they’re good enough for Uffie, The Kills, CSS, Daft Punk, Kanye and more then they are certainly good enough for us. Taking inspiration from the classic wayfarer, Super eyewear is the hottest eyewear brand around this summer. With candy colours like lilac, yellow and sky blue and the usual black, white and red there is most certainly a pair for everyone. FINALLY in stores now…

Arriving Next Week

Another sunglass brand new to loaded is Cassius eyewear. The brainchild of NEW ZEALANDER Jason Ng, Cassius places systems of harmony and proportion at the centre of its design philosophy. Together with the ideology that a logo should be intentionally subtle so that the shape and design of the frames define their look rather than the the brand itself. We went along to their launch party at 420 last night and were treated to a parade of cool kids dancing around in their sunglasses….and now we CAN’T wait for our pairs!!! In stores next week
 

Arriving this month

Italian eyewear label SUPER is arriving at Loaded later this month and we are super excited. Famed for their recent collabs with ALIFE and Barneys and a million sightings on celebs like Mary-Kate, Sienna Miller  and Kanye West. The glasses are known for their modern twist on the classic oversized wayfarer and are all manufactured in Italy with hand made acetate and Carl Zeiss lenses. Check out retrosuperfutureto see all the delicious colours and styles we’re getting our mitts on sooooooon.