Le Specs Eyewear

Summer 08/09 In Store Now

Now that the sun is shining (in Auckland anyway) we though it would be time to let you know all about the new Le Specs Summer 08/09 collection that is in store now. Given the history of Le Specs it is no surprise this season has more 80′s and 90′s throwbacks than the average west Auckland house party. The hit of the range is the Mood Lens which has transitional photochromic lenses (in English – magical lenses that change shades depending on the glare) Check out the collection here.  All prices range from $39 – $59 so there is no guilt in buying 3 or 4 pairs!

Vans Half Cab LX

“Neighties edition”

We just received some new releases from Vans Vault, including the Half Cab LX “neighties” edition. Celebrating the so called “golden years” of skateboarding, this model is a fusion of the Eighties and the Ninties. Featuring suede and leather with the classic vans 1966 print running along the midsoles and panels. Available in the Grey and the white at both stores now…

Sneaker Freaker Issue 13

Out now

Sneaker Freaker issue 13 is here. There is a stack of juicy content to inhale including a full length interview with Jeff Staple about the Pigeon New Balance, a feature on the new Nike ACG Blazer project, an exclusive on the relaunch of the Troop and LA gear, 38 pages of New Releases as well as a series of interviews with the new school of indie brands, something you wont want to miss. Available in 4 covers for the collectors!!

Lower X Uncle York

Limited Edition Phife Cap.

Lower have teamed up with the Italian dudes from Uncle York to bring us this SUPER limited Edition Phife cap. Available in two colourways and only at Loaded, Thanks and the soon to be opened Uncle York store in Milan. In stores TOMORROW.

Spring ABC Tees

In Store NOW

Delivered just in time for the Spring Sunshine, we got a whole bunch of new ABC tees in store now. Plus plenty more Pleather jackets for those that still feel the chill. Check out the ABC site here for all the latest updates and pics from the ABC team. Tee pics here [Read more...]

ABC decks

In Store Now

A dedication to NZ skateboard legend and all time cool guy Morri (Andrew Morrison) ABC have just released remakes of his early 90′s pro models by New Deal – one of the big skate companies of all time. The graphics were redesigned by the talented Glenn Smith from www.defineart.co.nz who has done designs for all the cool NZ brands including a bunch of the latest ABC graphics. We have the Morri, Bjorn and Chey decks available at both stores now!

Huckleberry Charms

Available Now

We just recieved shipment of some new wooden charms by NZ’s own Huckleberry. There are ice creams, sneakers, monsters, ghetto blasters, tape players all on a selection of different chains. Something for everyone!! Get in quick cause they are going faaaaaaaaaaaaaaaaaaaast!

‘The Peeps’ Magazine

Issue 1 Out Now

YES!!! Finally a magazine for those of us that can’t read! Ok alright we can read, but who would want to when you can look at pictures as good as these. ‘The Peeps’ is a brand new NZ photographic mag filled with over 60 full colour pages of people, places, graffiti, tattoos, grime and bricks capturing NZ and international street culture at its best (or worst)! Available at both stores now for only $10!

Acclaim Mag

Available at Loaded NOW

ACCLAIM is an Australian produced magazine on international street culture. Each issue features content on the freshest streetwear, music, street art, sneakers, celebrity interviews, skateboarding, tattoos,  video games, books, DVDs, mixtapes, movies, sex, designers and anything else that’s relevant to street culture that doesn’t suck. PLUS this issue we just received has a special NZ shopping guide, with a little write up on Loaded and some of the other top spots in NZ!

New Era

Japanese Customs in NOW

Awesome new arrivals from New Era now  -get in and check out the latest Japanese customs with under the peak graphics and some fresh slogans straight out of the 80′s !! We have also landed a bunch of new colour ups on the Authentics. [Read more...]