Loaded

Cassius Eyewear

loaded — Fri, 03 Oct 2008 02:31:14 +0000

Arriving Next Week

Another sunglass brand new to loaded is Cassius eyewear. The brainchild of NEW ZEALANDER Jason Ng, Cassius places systems of harmony and proportion at the centre of its design philosophy. Together with the ideology that a logo should be intentionally subtle so that the shape and design of the frames define their look rather than the the brand itself. We went along to their launch party at 420 last night and were treated to a parade of cool kids dancing around in their sunglasses….and now we CAN’T wait for our pairs!!! In stores next week

Super Eyewear

loaded — Thu, 02 Oct 2008 22:51:27 +0000

Arriving this month

Italian eyewear label SUPER is arriving at Loaded later this month and we are super excited. Famed for their recent collabs with ALIFE and Barneys and a million sightings on celebs like Mary-Kate, Sienna Miller and Kanye West. The glasses are known for their modern twist on the classic oversized wayfarer and are all manufactured in Italy with hand made acetate and Carl Zeiss lenses. Check out retrosuperfutureto see all the delicious colours and styles we’re getting our mitts on sooooooon.

Nike ‘Ultimate Glory’ Dunk Hi Premium

loaded — Thu, 02 Oct 2008 04:23:03 +0000

ATTENTION all Bloods

In honour of the Epic June 1996 bout of Mexican boxing legend Julio Cesar Chavez and the rising star Oscar De La Hoya, Nike have released the Ultimate Glory Dunk. Paying tribute each shoe features the names of both fighters embroidered at the heel combined with a red cement upper print. The red is reminiscent of the blood shed by Julio Cesar which ceased the fight in the 4th round. Released exclusively at the Nike sportswear store in Mexico city late September, we are for once not too far behind. Available at both stores now. Via hypebeast.

Lower - Take A Hike

loaded — Thu, 02 Oct 2008 01:17:55 +0000

Cut & Sew In Stores today…

Ok people you can stop worrying…. Your dungers are here… plus a whole bunch more of Lowers cut & sew range from their summer collection ‘Take a Hike’ We got shirts, sweats, skirts, dresses, shorts, jackets and jeans aplenty and they are literally flying out the door as we speak. Check all the pics here or peep the rest of the collection (due to drop later this month) here (more…)

Crooks & Castles

loaded — Wed, 01 Oct 2008 02:24:47 +0000

Back In Stock

Hey REMUERA…. Crooks and Castles in back in store at long last. We just got shipment of some of the all time winning tee’s. The New Bandito, High Society, Chain gang in plenty of colours, sizes and MORE . Plus the Diamond Supply Co x Crooks and Castles Collab!! PICS HERE… (more…)

Adidas Skate Photo Exhibition

loaded — Wed, 01 Oct 2008 00:22:00 +0000

17th of October

So we have got together with our buddies from Adidas Skate to host a Skate Photography exhibition on the 17th and 18th of October! Showcasing the works of NZ’s top skate photographers - Mark Barber, David Read, Simeon Patience and Kevin Francis as well as the works of Adidas Pro-team members Dennis Busenitz, Tim O’Connor and of course Mark Gonzales! We will also be showcasing the entire Adidas Originals Skate range for Autumn/Winter 2009 to give everyone who comes along a sneak peek… We are hosting a super special invite only Opening night of the 16th of October and have 10 invites to give to YOU. Simply purchase any Adidas footwear or apparel between now and then, name drop this event and the tickets are YOURS! First in first served!

Supra NS

loaded — Tue, 30 Sep 2008 04:03:38 +0000

OCTOBER TEASER!!

A new additon to our ever expanding footwear floors is LA based skate brand Supra! Not only do we have the best of the Supra skate range dropping but we also have the super premium, super lush leather Non-skate range dropping too! For those who have been living under a rock for the last couple of years, Supra is the coolest skate brand to come out of the states since hmmm probably 1966. The brainchild of Krew founders Angel Cabada and Erik Ellington, their philosophy is simple - Never cut corners. Their plan was to take skate footwear to a new level, and that they most certainly did. Using only the top quality fabrics, leathers and innovated design possible as well as having an all star team of Erik Ellington, Jim Greco, Tom Penny, Chad Muska, and Antwuan Dixon behind them. DROPPING MID OCTOBER. Start saving now. PICS HERE (more…)

Adidas Originals

loaded — Tue, 30 Sep 2008 02:55:43 +0000

New Stock In Stores NOW

The sun has been shining, the birds are singing and the courier driver is breaking his back dropping off all our SPRING deliveries from Adidas! Just in this week are is the ZX123, ZX700 and some new colourways in the Adi Hoop (including a limited edition Loaded exclusive colourway) Not to mention all the tees, hoods and accessories! Keep your eyes peeled to this site too, a very exciting event with these guys is just about to be announced!! Pics here (more…)

Reebok Freestyle World Tour

loaded — Thu, 25 Sep 2008 22:48:20 +0000

City Series

Paying tribute to the fun, ambitious women all around the world, Reebok has launched a series titled the Freestyle World Tour Collection. Inspired by the worlds most glamourous and fashion forward cities - Tokyo, Paris, New Delhi, Madrid, London and New York City. Each sneaker is paired with a rising female star from each of the represented cities Ai Yasuda for Tokyo, Yelle for Paris, Sagarika Ghatge for New Delhi, Bimba Bose for Madrid, DJ Nikki Beatnik for London, and Sheetal Sheth for NYC. We have 4 of the models in now, with the final two dropping later in the year. Pics here… (more…)

Reebok x Alife ERS 5000 II

loaded — Thu, 25 Sep 2008 21:43:14 +0000

In Store NOW

We have been so busy this week unpacking all the millions of gems we just received from all our brands we almost forgot to tell you about these! The Reebok x Alife ERS 5000 finally arrived on our shores early this week (better late than never right?). Available in all 3 colours in select sizes only at Loaded Auckland and Wellington and for those in the sunny bay of plenty they are also available at Thanks in Mount Maunganui. We don’t need to tell you how quickly they will go…. so HURRY. More pics here (more…)