
In Store now…
Thanks to Lower we just got some cool new gear to keep you all toastie for the next couple of months. This delivery is a bunch of hoods, crews, zip ups and Lower’s famous Roo trackies….Check some pics here…Or in store NOW Read more…

Thanks to Lower we just got some cool new gear to keep you all toastie for the next couple of months. This delivery is a bunch of hoods, crews, zip ups and Lower’s famous Roo trackies….Check some pics here…Or in store NOW Read more…

We have a massive shipment of Nike arriving in store this week and since its a cold miserable day we thought we would cheer you up and give you a sneak peak of the excitement to come! This is good season for the girls with the first delivery of the super anticipated Dunk Skinny…available in four colours. Plus some stand out silhouettes for the boys, like this Air tech challenge hybrid pictured….Like it or hate, everyone is bound to have an opinion on this. All we ask is that you judge in it’s flesh…in store…@ Loaded…THIS WEEK. Late winter pics here Read more…

Here are some paparazzi shots of Fergie wearing LOWER shorts and Rihanna rocking CASSIUS eyewear!!WOOHOOO…PICS HERE Read more…

Yup. It is time to get yourselves a nice pair of grey marle trackies cause Winter is on her way! These ABC ones have stretch bands at the bottom so you can turn them into shorts on those days when it looks cold out but then you get to work and it’s hot and you are overdressed and embarrassed and uncomfortable. SO versatile! In stores now

Here’s a sneak peak of the super limited Nixon Rubber players dropping later this week exclusively at Loaded, Auckland and Wellington. The blue pictured here is just one of the four colourways produced. Each month we will get a new colour until all 4 are revealed. The rubber player is certain to be a watch collectors must have, made with a custom molded silicone case, 3 hand Japanese quartz movement and the traditional player diamond. It will also come in special limited edition collectors packaging. Stay tuned for more colour ways

So these aren’t exactly new but we have just been so busy that we haven’t had time to post them up…Anyway the latest little delivery of Lower’s Back to Shcool range is a bunch of printed tees and caps….Stay tuned for more drops very very soon. Pics here Read more…

Come down to Loaded, 76 Manners Mall in Wellington on Friday night @ 7pm to score yourself one of these super limited ABC x Manual Magazine tee shirts. Not only will we have these available for sale on the night but we will also have an exhibition featuring the works of Manuals own Dave Read plus Mark Barber, Caleb Smith, Simeon Patience and Kevin Francis. Tunes by Dj Marek and friends and drinks supplied by *** SEE YOU THERE!!

Lupe Fiasco (one of our regulars) is one of the 1hund(red) artists, musicians, and designers to team up with converse and produce their own version of the chuck taylor. His design is inspired by newsprint and bears the familiar phrase (appearing in french all over the midsole) “Extra!, Extra! Read all about it” as well as a printed message all over the canvas outer. Andrew Mania’s design pretty much speaks for itself, the chuck taylor is printed on both sides with “this is not a shoe, it’s a mania” Both these models are available in store now. Pics here Read more…