Lower have teamed up with the Italian dudes from Uncle York to bring us this SUPER limited Edition Phife cap. Available in two colourways and only at Loaded, Thanks and the soon to be opened Uncle York store in Milan. In stores TOMORROW.
Delivered just in time for the Spring Sunshine, we got a whole bunch of new ABC tees in store now. Plus plenty more Pleather jackets for those that still feel the chill. Check out the ABC site here for all the latest updates and pics from the ABC team. Tee pics here Read more…
We just got the word that our first shipment of Lowers ‘Take A Hike’ Summer 08/09 range is dropping this weekend!! This range is by far the best to date and we pretty much went crazy on tees for all you guys out there that are into the whole ’90’s American hiker’ vibe and then some solid prints for those that aren’t. Take a look at some pics here. Good luck picking a favourite. Read more…
Our first delivery of Creative Rec landed yesterday and we are super excited. We have two models in the Cesario, one for the boys and one for the girls with more set to land september. A little history lesson for those that are new to the brand - Creative Recreation was launched in 2002 in order to fill a void in the footwear market. Up until this time, no one was offering footwear to young professionals with style. The three founders set out to innovate the market and were able to incorporate the comfort of an athletic shoe with the materialization of a dress shoe to create the ultimate crossbreed resulting in the Creative Recreation shoe collection. Aren’t they clever!!
To commemorate the cinema release of Hellbot II: The Golden Army, helmed by Guillermo Del Toro (Pan’s Labyrinth) and based on the Dark Horse comic by Mike Mignola, the clever kids at Adidas Originals have teamed up with origin based publisher as well as Universal Studio’s and released a couple of kicks in its honour. We have been lucky enough to get our greedy little hands on a few pairs of the Forum Mid. With Hellboy lettering emblazoned across the Velcro strap, an image of Ron Perlman as the titular demonic anti-hero on the outsole and all packaged up in some super serious custom tissue and boxes. The movie buffs dream shoe.
The Air Max Current is a tasty little fusion of the beloved Air Max 90 and the Nike Air Free. We released the Ben Drury Current a couple of weeks back and now we are pleased to announce the arrival of the Air Max Current - Infrared. This is a super quickstrike release and only available in two stores in NZ! OOoooh that means its super special and a nice little friend for your classic infrared 90’s. In stores now…
Just in time for the sunshiny weather, the Married to the Mob Summer collection has arrived in store today! Heaps of cool tees as well as the ‘men are the new women’ beach towels and flip flops. Get in quick before the loaded girls take it all home. Stay tuned for a very exciting collab (think french) from the notorious mob girls arriving in store next month as well as the fall collection which is all up on their website now . Think french. Ooooooooooh!!
Celebrating the 20th anniversary of the 576 model, New Balance have released a limited collection inspired by the Chinese Opera. All 4 feature traditional Chinese artwork. We got our greedy mitts on the best of the pack, a true LE with intricate patterns and features on the shoe as well as having a ying yang design (ie. different colours on each foot) This model was limited to 576 pairs worldwide with 18 travelling to our part of the world. Check the shanghai launch party here
Reebok Freestyle’s were originally introduced in 1982 and designed for aerobic exercise. They quickly surged Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. In 1984, the shoe accounted for more than half of Reebok’s sales. As a result, the Freestyle became a 1980s fashion icon. Actress Cybill Shepard wore a bright orange pair, with a black strapless gown, at the 1985 Emmy Awards. Some women would own more than one color of Freestyles allowing some to wear two different colored shoes like white and black or red and yellow. This trend occurred after the Punky Brewster television series. Everyone knows how cool she was so take her lead, come grab them in the brights and get your mix and match on! Available now Read more…
Just in exclusively at both stores is Reigning Champ - the in-house brand of the Canadian factory CYC Design Canada that are responsible for producing the sweaters for the worlds best streetwear labels Supreme, Alife and aNYthing, just to name a few. Now they have produced their own brand and the name couldn’t be more fitting because these are without doubt the reigning champs of the sweatergame. The sweaters are made of thick, heavy, high quality fabrics and are presenting in classic colours and baseball inspired pinstripes and available in slim narrow or regular fits. We have crews, zip hoods and pullover hoods available now.