Tuesday, July 20, 2010
We think you know this, but the Football World Cup was held recently. So to commemorate the 2010 FIFA World Cup, adidas’ 9th annual FANATIC soccer tournament in New York City went global with a new name – adiCup, 2010 FIFA World Cup edition.
Tournaments were held in the four cites of New York, London, Tokyo and Berlin which found the finalists who would go on to compete at the adiCup 2010 World finals at Herzogenaurach – the home of the adidas headquarters. Read more about adiCup.
LOADED Auckland are proud to exclusively present the adiCup Herzo pack, which was released for the final tournament held in its namesake, Herzogenaurach. adidas Consortium have teamed up with Nelson Mandela’s charity 46664 to honour the role of South Africa as the hosts of the FIFA Word Cup for 2010 to create this limited edition pack.
Proceeds from this pack goes towards Nelson Mandela’s 46664 HIV / AIDS global awareness and prevention charity.
Click more for details.

Read more…
Friday, July 16, 2010
For a departure from that ALL black canvas hi top, why not go the Converse Star Player Mid in black with charcoal offset logo on the side panel and back. For an easy $100.00 bucks you cant go wrong. In fact… you could go very right. Mens and Womens available at LOADED Auckland and Wellington.

Read more…
Friday, July 16, 2010
Your heads been cold lately and your hair looks crap cos it got rained on? New Era beanies are the solution! Simple knit beanies in three colours, and at the perfect length to pull it all the way down, or have some spare scrunch up top. Oh and the best part?…. just $35.00 bucks!

Read more…
Monday, July 12, 2010
In much the same way the Nike Air BW Gen II’s are a modern update of the Nike Air BW, These Nike Lunar Air 180’s are a modern update of the still dope Nike Air 180’s. Whilst the classic colourway remains the same, the upper is reconstructed with Nikes super tech ‘Torch’ fabrication. Down below the front end of the midsole utilises Lunar foam technology mixed with the original 180 sole unit under the heel.
This is such a dope shoe and we expect it will not hang around long!! We have limited quantities at LOADED Auckland and Wellington so pop in store and grab a pair! Click for pics.

Read more…
Wednesday, July 7, 2010
New month, new footwear! We have colour updates in what are fast becoming classic silhouettes for adidas skateboarding! Want beautiful suede fabrication, clean colour palettes, and dope prices? Get these.
Available at LOADED Auckland and Wellington. Click more to see the new collection.

Read more…
Wednesday, July 7, 2010
New Era Caps. They’re like sneakers, we can fuss over them when they get an unwelcomed spot of dirt or a creased where there aint meant to be… which is why we have this New Era 2 CAP CARRIER bag, to keep your 59-50 Fitted’s crisp and fresh. If it’s too late and your staring at a pile of beaten and broken caps, then we have a New Era RE-CAP kit which will clean, shape, and restore your beloved 59-50 Fitted! Perfect for any New Era collector out there. Click more for pics.

Read more…
Wednesday, July 7, 2010
Got a guy you like heaps? Got a girl you like heaps too? Here’s a matching Nike Vandal High gift idea. Or you could just get them for yourself… go on. Click more for pics.

Read more…
Wednesday, July 7, 2010
Super clean vulcanised arrivals from Nike at LOADED Auckland and Wellington. So dope we don’t need to say much about these other than if you take a look at them, you’ll want them . Click to see the bunch.

Read more…