The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic archive models to remain grounded to the brand DNA. Designed with the modern urban lifestyle in mind, class, quality and craftsmanship is fused with modern performance. Tapping into New Balance s reputation as a premier performance brand, the 247 Sport combines an engineered mesh upper with a neoprene sock construction for a performance-inspired technical look. A reflective welded N logo, reflective collar strap and rubber sport tongue label were borrowed from New Balance performance running, but designed for a 247 lifestyle. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsole.